Meet the Speaker
The Importance of a Creative Process
JC Reyes is a neurodiverse creative leader with 27 years of experience in entertainment media, strategic branding, digital direction and content creation.
He has creatively directed iconic animated shows and feature films, led multi-channel brand campaigns, co-founded Bigkidz Entertainment, and played key roles at leading companies like Moose Toys and Mustard Creative.
Currently Head of Creative and New Business at Monster & Bear, JC blends storytelling with strategic creative development.
Passionate about human-led innovation, he inspires teams and organisations to create engaging, memorable content with heart and purpose.
JC will highlight the importance of a creative process from both a business as well as a personal point of view.
Our Past MasterTalk
In a fantastic conclusion to our 2024 AIT MasterTalks, we were joined by Sorcha Millican-Nagle, Industry Relations Manager at PlaySide Studios in Melbourne, Victoria.
Sorcha's talk on landing a job in games was one to remember. With extensive experience in Games as a Service, she has led titles across console, mobile, and PC platforms in Production and Team Leadership roles.